Santa Cruz is a skateboard brand created in 1973 in Santa Cruz, California by Rich Novak, Doug Haut, and Jay Shuirman, the official name of the company being "NHS INC" for Novak - Haut - Shuirman. It is the oldest active Skateboard company in the world
the first products made in Santa Cruz were fibreglass decks, ball bearings and skateboard wheels.
In 1976 the merger between NHS and Ermico gave birth to the brand the Independent Truck Company, Ermico was created by Fausto Vitello...the creator of Thrasher's a small world! -)
Santa Cruz is also "The Screaming Hand", the famous drawing by Jim Phillips (artist, graphic designer), which has become an icon of the skate world and is recognised well beyond this crowd.

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